Branding, Graphics, UX/UI
TOTE Bar & Dining is a new fine dining restaurant located in Melbourne's northern suburbs. A heritage-listed building, located on the Tote Park site and built in 1938, has been protected and restored with a sympathetic yet contemporary refurbishment.A small timeline presents the user an experience which boasts a small history on the venue while they journey toward landing in the more crucial pages. Within the transformation of the brand, new colours palettes would be assigned and this would become the conduit which represented all of the new values and class of TOTE Bar & Dining.It was imperative to communicate this class and sophistication through the user experience. The functionality needed to communicate "smoothness" and "ease" while staying informative and amplifying the high quality service and experience delivered in house.The final product features smooth edge buttons which activate transitions to parallaxing imagery which collide in a timely rounded vision.
