Digital, Illustration, UI
'Energy coach' is an app/website feature that aims to optimise and improve energy usage in homes for customers by informing them on which appliances are the most demanding. This UI design required building a questionnaire with unique information cards and an icons set so that customers could input their unique data and easily select information that would lead them to tips and suggestions on how to improve their usage to potentially lower bills and make environmentally better choices. Along with this, AGL required illustrative design for the questionnaire as well as multiple eDM's and other website pages. Headers featuring unique illustrative characters and scenes were elaborated on as part of an existing library of AGL branded assets. Each concept seeks to provide a vivid accompaniment to copy that refreshes tired readers with electrifying and dynamic visuals.